Exploring lesser-known wine appellations

March 20, 2024

France, renowned for its world-famous wines, also harbors hidden treasures in its lesser-known appellations.

These wine-growing regions offer exceptional wines, reflecting the richness of their terroir and the ancestral know-how of their winemakers. Far from the shadow of giants like Bordeaux or Champagne, these appellations deserve recognition for their quality and uniqueness. This article by Oeni, your wine cellar management app (available on iOS and Android) invites you on a journey through these rare gems of French viticulture, promising new discoveries for wine lovers.

Jura - The Secret of the East

Nestled in eastern France, the Jura stands as a bastion of winegrowing tradition, with a history dating back to the Middle Ages. Despite covering a small area, the region has managed to distinguish itself with a strong identity and highly original wines. Jura is famous for its Vin Jaune, an oenological treasure aged under yeast veil for at least six years and three months, giving this nectar unparalleled complexity and aromatic richness, with notes of walnut, curry and green apple.

In addition to Vin Jaune, Jura produces Vin de Paille, an exceptional sweet wine made from grapes dried on straw or racks, concentrating sugars and aromas. Native grape varieties, such as Savagnin for whites, and Trousseau and Poulsard for reds, play a key role in the unique expression of Jura wines.

Appellations to explore in the Jura include Arbois, France's first AOC, renowned for its diversity of styles, from effervescent to still, red and white. L'Étoile, meanwhile, takes its name from star-shaped fossils found in its soil, and produces white wines renowned for their finesse and elegance. Côtes du Jura, the most extensive appellation, offers a palette of wines that blend creativity and tradition.

To visit the Jura is to discover a palette of wines marked by authenticity and innovation, where every sip tells the story of a rich and diverse terroir. Wine lovers will find it an unforgettable experience, tasting wines that defy convention and captivate the senses.

Savoie - The Alps in a Bottle

Savoie, with its craggy vineyards nestled in the heart of the French Alps, offers a singular winemaking experience where mountainous terroir permeates every bottle. This region is a veritable sanctuary for native grape varieties such as Jacquère, Altesse (also known as Roussette) and Mondeuse, which thrive in the cool climate and varied soils, from schist to limestone. These unique conditions give rise to wines of remarkable freshness, with delicate aromas and pronounced minerality, capturing the essence of the Alpine landscape.

Savoy appellations such as Chignin offer light, aromatic whites, perfect as aperitifs or to accompany local specialties such as Savoy fondue. Apremont, another renowned appellation, takes its name from an ancient landslide, and its wines, mainly made from Jacquère, seduce with their liveliness and purity, reminiscent of mountain flowers and fresh fruit.

Roussette de Savoie, on the other hand, is a more structured white wine, often aged in oak barrels, offering great complexity with floral and fruity notes, evolving towards spicier, toasty nuances with age. Mondeuse reds, deep and spicy, with notes of black fruit and a fine tannic structure, demonstrate the region's ageing potential.

To explore the wines of Savoie is to venture into a world where tradition mingles with innovation, and where each glass tells a story of unique terroirs and rare grape varieties. For wine lovers in search of freshness, purity and authenticity, Savoie offers an unrivalled palette of taste experiences, a true reflection of the surrounding Alpine peaks.

South-West - Terroir de Caractère

Southwestern France is a kaleidoscope of terroirs, each adding its own touch to the region's mosaic of wines. Two appellations stand out for their unique character and historical depth: Madiran and Cahors, two bastions of French red wine, where Tannat and Malbec reign supreme.

Madiran, nestled in the verdant heart of Gascony, is synonymous with powerful, tannic wines, thanks to the Tannat grape variety. Tannat, though demanding in terms of tannin management, produces wines of remarkable aromatic intensity, with notes of black fruit, licorice and sometimes tobacco, which are ideal for prolonged cellaring. Modern winemaking techniques have made it possible to tame its vigor, offering wines that are more accessible in their youth, while retaining their ageing potential.

Cahors, the historic birthplace of Malbec, offers wines of a deep, almost black color, nicknamed "the black wine" by the ancients. These wines are characterized by their richness and complexity, offering a bouquet of plum, tobacco and leather, with a tannic structure that softens elegantly with age. Cahors boasts a distinct style, oscillating between tradition and modernity, where Malbec fully expresses its link with the terroir.

These appellations testify to the diversity and richness of the South-West, a region where history, terroir and grape variety intertwine to create wines with a strong, recognizable identity. To explore Madiran and Cahors is to plunge into a tale of passion, challenge and excellence, where each glass tells a story of resilience and character, an invitation to rediscover the South-West through its emblematic wines.

Other hidden gems

Beyond the appellations already explored, France abounds in other lesser-known but equally captivating wine regions, offering a variety of wines that testify to the diversity and richness of France's wine heritage. Among them, Marcillac, Fronton, Gaillac and Bugey stand out for their unique character and authentic expression of terroir.

Marcillac, nestled in the Aveyron valleys, is renowned for its vibrant red wine, made from the Fer Servadou grape variety, locally known as Mansois. These wines are fresh and fruity, with hints of raspberry and pepper, reflecting the region's iron-rich terroir.

Fronton, north of Toulouse, is home to the Négrette grape variety, which produces distinctive red and rosé wines with aromas of violets, black fruits and spices. These wines, both elegant and full-bodied, offer a unique taste experience.

Gaillac, one of France's oldest wine-growing regions, offers a wide range of wine styles, thanks to local grape varieties such as Duras, Braucol and Mauzac. From light bubbles to robust reds, Gaillac's diversity is impressive.

Finally, Bugey, located near Burgundy and Savoy, is particularly appreciated for its Bugey-Cerdon, a sparkling, slightly sweet rosé wine, ideal for festive occasions.


These appellations are an invitation to explore the hidden corners of the French vineyard, discovering authentic wines and exceptional terroirs. Each bottle is a gateway to the history, culture and traditions of a region, promising unexpected and enriching discoveries for wine lovers eager to venture beyond the most famous appellations.